Who We Are

At SHESPOKE, we want you to do the talking!

SHESPOKE represents the freedom, playfulness and joy that comes from using makeup as a tool of self-expression.  

We are about community.  It's a space where you can make a lipstick, share an experience and be heard.

Our story started on the set of “Law and Order: SVU” with co-founders, Stephanie March and Rebecca Perkins. Rebecca was head of the makeup department and Stephanie played ADA Alexandra Cabot. Years of 14-hour days together on set led them to plot the future of makeup. How could they recreate their relationship as makeup artist and performer and share that with a larger audience? Thus, SHESPOKE was born! The duo became a trio when Kelsey Groome joined the team as CEO and partner in 2020- a perfect blend of art and science.

It is with great pride and joy they announce their first fully digital venture together: The SheSpeaker.


"I firmly believe that the right red lipstick can dramatically up your confidence in five seconds, flat." - SheSaid

When Rebecca was 11 years old, her big sister allowed her to do her makeup for her prom. The fact that she didn't run to the bathroom to wash it all off sent a signal within the young Ms. Perkins. She had skills. For nearly 20 years, those skills have been highlighted in various platforms (film, television, red carpet) and on all types of women including Mariska Hargitay, Amanda Peet, Ellen Page, Gloria Steinem, Julianna Margulies...even President Elect Joe Biden! Best of all, on SHESPOKE partner and co-founder Stephanie March. Rebecca, has also worked on 30 Rock, Smash, Elementary and NBC's upcoming Law & Order: Organized Crime, lives just north of Manhattan with her husband and two boys and pup, with whom she shares her three passions - traveling (someday), cooking and ultimate Frisbee - as often as she is able. She is thrilled to be bringing SHESPOKE to the world.



“I have always known two things about myself- that I wanted to be an actress and that I love makeup. There is no better way to get into character, onstage and off.” - SheSaid

Stephanie appreciates the symbiotic relationship between makeup and performance and has managed to make a couple of jobs out of it. Stephanie appeared in the Tony-nominated revivals of Death of a Salesman, Talk Radio and Boy’s Life on Broadway and the movies, Mr. and Mrs. Smith, The Invention of Lying, Why Stop Now? and The Treatment. She Executive Produced and starred in the mockumentary, The Social Ones, which won Best Comedy at the LA Film Festival and Cinequest and is available in wide release. She had a few memorable moments in TV shows, 30 Rock, Grey’s Anatomy, Rescue Me, Happy Endings, and The President Show. But she is best known as Alex Cabot on Law & Order SVU, where she met Rebecca Perkins, who was head of the Makeup Department. Rebecca and Stephanie joined forces to create what is now known as SHESPOKE. Stephanie lives in Manhattan with her husband, Dan, and TacoCat.



“Three things drew me to SHESPOKE – the product (it’s the best I’ve ever worn), the people (I’m doing what I love with people I love working with) and the fun (the SheSpeaker is playful, entertaining and, well, fun). PS my favorite shade is Ruth (my mom’s creation)." - SheSaid

Kelsey spent the last 13 years leading Traub’s consulting practice where she helped brands build global businesses. She has worked with Bloomingdale’s Dubai and Bloomingdale’s Kuwait on the launch of the Middle East business, planned the innovative retail floor at Hudson Yards, advised Orchard Mile, an online luxury marketplace since launch, among others. She started her career in investment banking working on the IPOs of brands including ULTA, Bare Escentuals, and Lululemon. She is a Director on the Board of Streetsense, an experience focused strategy and design firm and is an Operating Partner at Traub. Although a native Texan, NYC is home where Kelsey lives with her husband, son and cavapoo/head of the house, Emmy.