Your beauty. Your voice.

Our mission has always been bigger than just lipsticks.We aim to inspire, we aim to empower, and we aim to give back. We launched SheGives to do just that.

OneGirl OnePad: Best In Snow

A joyful and bright duo for your festive friend. A portion of the proceeds will be donated to OneKid OneWorld directly supporting their OneGirl OnePad program. OKOW helps keep young women in school.  That is something to celebrate this holiday season!


BJKLI: Rally x BJK Collection

A powerful collection created with Billie Jean King for the athlete in your life. The Rally x BJK collection will directly support the Billie Jean King Leadership Initiative. This nonprofit aims to create a world where workplaces are free of discrimination and inequality.

Join The Rally

Fair Fight: I'm Speaking Collection

Made for all trailblazers, all history makers, all those busting through glass ceilings! A portion of each purchase supports Fair Fight, which helps educate voters all around the country on their voting rights, encouraging participation in exercising civil liberties as well as being an advocate for election reforms.

Tell The World

Hetrick-Martin Institute: Pink For Pride

An easy to apply euphoric trio for the one who loves love. A portion of the proceeds will be donated to the Hetrick-Martin Institute. This non-profit champions healthy youth development and services for the LGBTQIA+ community, focusing on youth between ages 13-24 and their families.

Pink For Pride

Planned Parenthood: Bans Off Our Bodies Lipgloss

Made for the one who is using their voice for body autonomy. A portion Bans Off Our Bodies purchases will be proudly donated to Planned Parenthood. Take a stand to ensure our right to make our own decisions about our bodies. Healthcare is self-care.

Take A Stand