Your beauty. Your voice.

Our mission has always been bigger than just lipsticks. We aim to inspire, we aim to empower, and we aim to giveback. We launched SheGives to do just that.

You Voted: Pink For Pride

We are releasing Pink For Pride from vault.  This euphoric collection celebrates self-expression, love, and kindness. Last year, we donated to the Hetrick-Martin Institution. This year, you voted and we listened. A portion of the proceeds will be donated to The Trevor Project.

Pink For Pride

BJKLI: Rally x BJK Collection

We are thrilled to launch the Icon Series with legendary icon, Billie Jean King. The Rally x BJK collection will directly support the Billie Jean King Leadership Initiative. This nonprofit aims to create a world where workplaces are free of discrimination and inequality.

Join The Rally

Fair Fight: I'm Speaking Collection

Calling all trailblazers, all history makers, all those busting through glass ceilings! Tell the world: "I'm Speaking." Meet Stacey, Ruth and Kamala - three gorgeous lipsticks and one sparkly lipgloss created in honor of three spectacular ladies. A portion of each purchase supports Fair Fight.Wear with pride, joy and strength. 

Tell The World

rePRO Film Festival: Labia Majora Lipstick

rePRO Film Festival is the only festival in the world advocating for women’s reproductive healthcare, justice, and bodily autonomy. So, in collaboration with rePRo, we showed up with this Labia Majora lipstick for the festival.

Support Your Rights

Planned Parenthood: Bans Off Our Bodies Lipgloss

Made in honor of those who are using their voices to create a brighter future. A portion Bans Off Our Bodies purchases will be proudly donated to Planned Parenthood.

Take A Stand